Chamber YOU

In this workshop, Heather Hughes, PMP, delivers a practical, step-by-step roadmap to safely harness AI as a force multiplier for your organization. Drawing directly from proven operational frameworks this session bridges the gap between high-level technology and real-world execution. You will discover how to establish secure boundaries to protect proprietary data, master structured prompt engineering to preserve your authentic brand tone, and build automated workflows that give you back five or more hours every single week.

Key Takeaways:

• Build Your "Private Garden": Understand the distinction between free public models and paid enterprise environments to keep proprietary business and donor data completely secure.
• Master Voice-Matching & Prompt Frameworks: Apply structured "Context, Definitions, Constraints, and Output" (C-D-O-C) prompting to eliminate "AI-isms" and force outputs to sound authentically human.
• Automate & Reclaim 5+ Hours Weekly: Leverage tactical AI custom tools to clear admin noise.
• Maintain the "Human in the Loop": Apply fact-checking, stress-testing, and copyright guardrails so AI acts as a reliable intern while your team retains full asset ownership and creative control.

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About Heather:

Heather Hughes, PMP, is the founder of Wisteria Marketing Solutions, where she helps businesses create clear, practical marketing strategies that support growth. She has more than 20 years of experience in marketing, communications, and event planning, and her work has been recognized nationally with awards for customer engagement and program development.

Heather’s career spans nonprofit, corporate, and agency settings, giving her a broad perspective on how organizations of all sizes connect with their communities and reach prospective customers. She is known for making complex ideas simple and helping business leaders focus their efforts where they’ll make the biggest impact.

A new member of the Washington County Chamber of Commerce, Heather is excited to share tools and insights that local businesses can use right away to strengthen their marketing and attract new customers.