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Chamber YOU

December 1, 2026 11:00 AM - 1:00 PM (EST)

Description

AI isn’t here to replace authentic human connection; it’s built to eliminate the chaos of low-level execution so leaders and lean teams can focus on strategic growth. Many organization leaders hesitate to adopt generative AI out of fear of exposing sensitive data, hallucinated facts, or publishing generic, "robotic" content that alienates their audience. 

Bring your laptop to get the most out of this hands-on Chamber YOU workshop! 

In this workshop, Heather Hughes, PMP, delivers a practical, step-by-step roadmap to safely harness AI as a force multiplier for your organization. Drawing directly from proven operational frameworks this session bridges the gap between high-level technology and real-world execution. You will discover how to establish secure boundaries to protect proprietary data, master structured prompt engineering to preserve your authentic brand tone, and build automated workflows that give you back five or more hours every single week.

Key Takeaways:
  • Build Your "Private Garden": Understand the distinction between free public models and paid enterprise environments to keep proprietary business and donor data completely secure.
  • Master Voice-Matching & Prompt Frameworks: Apply structured "Context, Definitions, Constraints, and Output" (C-D-O-C) prompting to eliminate "AI-isms" and force outputs to sound authentically human.
  • Automate & Reclaim 5+ Hours Weekly: Leverage tactical AI custom tools to clear admin noise.
  • Maintain the "Human in the Loop": Apply fact-checking, stress-testing, and copyright guardrails so AI acts as a reliable intern while your team retains full asset ownership and creative control.

About Heather:

Heather Hughes, PMP, is the founder of Wisteria Marketing Solutions, where she helps businesses create clear, practical marketing strategies that support growth. She has more than 20 years of experience in marketing, communications, and event planning, and her work has been recognized nationally with awards for customer engagement and program development.

Heather’s career spans nonprofit, corporate, and agency settings, giving her a broad perspective on how organizations of all sizes connect with their communities and reach prospective customers. She is known for making complex ideas simple and helping business leaders focus their efforts where they’ll make the biggest impact.

A new member of the Washington County Chamber of Commerce, Heather is excited to share tools and insights that local businesses can use right away to strengthen their marketing and attract new customers.

Chamber YOU sessions provide opportunities for you and your employees to learn, grow, and advance your business. Topic areas: Professional Development, Human Resources, and Marketing. 

*CEU credits available from HCC for each session.*

Thanks to our Sponsor!

Lunch will be provided!

Time

10:45 Doors Open

11:00-11:30 Lunch

11:30-1:00 Program

Location

Hagerstown Community College

Career Programs Building, Rooms 211 & 213

Pricing

$25 for Members | $35 for Non-Members

A 5% non-refundable Platform Service Fee will be applied to all credit card payments.

Payment, Cancelation & Refund Policy: Member rate applies to all employees of Chamber member companies in good standing. Payment must accompany registration. If you need to cancel prior to an event, you must contact the Chamber 72 hours in advance at 301-739-2015 ext.103 or maddie@hagerstown.org. If you do not cancel 72 hours in advance, you are responsible for your registration fee.

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Contact Information

Washington County Chamber of Commerce
Name: Katie Younkins
Phone: (301) 739-2015 ext. 104
Email: katie@hagerstown.org
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